User's acceptance to timed advertisements

A processor collects advertisement (ad) events of a user using a mobile device, such as a mobile phone or glasses, parses the advertisement events from the mobile device, and generates an advertisement acceptance profile regarding a user identification (ID) and a granularity of hours in day. In one...

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Bibliographische Detailangaben
Hauptverfasser: CHOWDHURY FARHAN ASIF, LIU YOUZENG, VINCENT NICOLAS, BOS MAARTEN, SHAH NIR, NEVES, LEONARDO RIBAS MACHADO DA, SAHA, KUSTUFF
Format: Patent
Sprache:chi ; eng
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Beschreibung
Zusammenfassung:A processor collects advertisement (ad) events of a user using a mobile device, such as a mobile phone or glasses, parses the advertisement events from the mobile device, and generates an advertisement acceptance profile regarding a user identification (ID) and a granularity of hours in day. In one example, a processor calculates a percentage of advertisement times viewed by a single user, such as on an hour basis, and as a measure of user advertisement acceptance by monitoring the click rate (CTR) of the respective user. The processor adjusts the advertisement allocation/advertisement loading on a per-user basis according to the user-level advertisement acceptance profile such that the advertisement is dynamically provided on the mobile device display when the user is active and accepts viewing of the advertisement. 一种处理器,该处理器收集使用移动设备(诸如移动电话或眼镜)的用户的广告(ad)事件,解析来自移动设备的广告事件,以及生成关于用户标识(ID)和一天中的小时的粒度的广告接受度配置文件。在一个示例中,处理器计算由单个用户(诸如以每小时为基础)观看的广告时间的百分比,以及通过监测相应用户的点击率(CTR)来作为用户广告接受度的度量。处理器根据用户等级广告接受度配置文件在每个用户的基础上调整广告