Personalized configuration method and device, electronic equipment and storage medium

The invention provides a personalized configuration method and device, electronic equipment and a computer readable storage medium, and is used for carrying out personalized configuration on a virtual object, and the method comprises the steps: obtaining preference information of a configuration person for the virtual object, the preference information is used for indicating at least one of characters, genders, ages, longstyles, dress-up styles and application scenes; inputting the preference information into a personalized configuration model to obtain an initial personalized strategy of the virtual object, the initial personalized strategy comprising at least one of the following: a facial image, makeup, a hair style, a language, a tone, a posture, clothes, a scene, a place, an illustration, a prop and a shot; and on the basis of the initial individuation strategy, utilizing a preview interface to carry out individuation display on the virtual object. Configuration personnel only need to input the preferenc