Self-service navigation method and device for cross-media knowledge graph, equipment and storage medium

The invention provides a self-service navigation method and device for a cross-media knowledge graph, equipment and a storage medium, and is applied to the financial field or other fields, the method comprises the following steps: obtaining business information of a bank outlet, the business information comprising information for describing a plurality of businesses by using a plurality of modal data, and performing multi-modal semantic fusion on all modal data describing the same service to construct and form an original multi-modal database. According to the method, the relationship among multiple services is obtained, the cross-media knowledge graph is constructed in combination with an original multi-modal database subjected to semantic association, and all modal data corresponding to each service and the relationship among the multiple services can be stored in the cross-media knowledge graph, so that when keywords included in a user query operation are received, the user query operation is more convenie