Monitoring system based on multi-element marketing and data insight method

The invention discloses a monitoring system and a data insight method based on multi-element marketing, and the system comprises a site monitoring module, an advertisement monitoring module, a data insight module and a short chain monitoring module, the site monitoring module carries out the collection of user data of an advertisement marketing page through employing a buried point technology, and the data insight module carries out the data insight of the advertisement marketing page; and obtaining user behavior data such as clicking, using duration and jumping-out rate. Through cooperation of the site monitoring module, the advertisement monitoring module, the data insight module and the short-chain monitoring module, the purpose of monitoring in multiple monitoring modes is achieved, users with multiple marketing requirements are served, more accurate monitoring services and monitoring insight ability with finer data granularity are provided, and the system is suitable for popularization and application. A