Target estimation method and device, equipment and storage medium

The embodiment of the invention discloses a target estimation method and device, equipment and a storage medium, and the method comprises the steps: obtaining the commodity sales information of a preset shopping platform; performing feature extraction on the commodity sales information to obtain at least two types of features of the commodity sales information; predicting a user exposure conversion rate of the coupon information and a consumption value associated with the coupon information based on the at least two types of features; therefore, the user exposure conversion rate of the more accurate coupon information and the consumption value associated with the coupon information can be obtained, and the earnings of the preset shopping platform are improved. 本申请实施例公开了一种目标预估方法、装置、设备及存储介质，其中，所述方法包括：获取预设购物平台的商品销售信息；对所述商品销售信息进行特征提取，得到所述商品销售信息的至少两类特征；基于所述至少两类特征，预测优惠券信息的用户曝光转化率和所述优惠券信息关联的消费价值；如此，能够得到更加准确的优惠券信息的用户曝光转化率和优惠券信息关联的消费价值，提升预设购物平台的收益。