User right information processing method and electronic equipment

The embodiment of the invention discloses a user right and interest information processing method and electronic equipment, and the method comprises the steps: providing an information publishing page for an associated party of an activity event, and the information publishing page comprises configuration information of user rights and interests associated with the activity event; the configuration information comprises a commodity set suitable for the user rights and interests, the related party comprises a plurality of physical stores, and the plurality of physical stores correspond to different sales subjects; after a request submitted by an entity store for enrolling to participate in the activity event is received, information of the enrolled entity store is stored; and when the sales terminal associated with a certain entity store receives a request for cancelling and using the user rights and interests after verification, performing cancelling and verification on the user rights and interests, and if t