Method and device for determining message pushing time, computer equipment and storage medium

The invention discloses a message pushing time determination method and device, computer equipment and a storage medium, and relates to the field of data processing, and the method comprises the steps: obtaining the frequency of using each channel by a plurality of users in each time period, and the user information of each user; determining a first time period use probability of each channel in each time period based on the number of times; classifying the plurality of users based on the user information of each user; for each user category, calculating a second time period use probability of the user of the user category based on the number of times that the user of the user category uses each channel in each time period; based on the second time period use probability, updating the first time period use probability to obtain a third time period use probability that users of each user category use each channel in each time period; and determining a message pushing time period based on the third time period