Advertisement matching method and system of intelligent paper dispenser

The invention provides an advertisement matching method and system for an intelligent paper dispenser, and relates to the technical field of data processing. The method comprises the steps of detecting that a user enters an effective area, displaying scanning information on a screen, obtaining user information according to big data, dynamically analyzing user features of the user information to obtain a feature result, judging user gender, calculating advertisement correlation in real time based on the feature result and the user gender, and outputting a pre-played advertisement type. According to the method, bidding is carried out according to the type of the pre-played advertisement and the bidding information of each DSP of the ADX/SSP set, advertisement putting is carried out after bidding succeeds, advertisement playing is completed, and paper is delivered by the intelligent paper delivery machine, so that the directional matching precision of the advertisement can be improved, and the experience feeling