Menu data acquisition method and device

The invention provides a menu data acquisition method and device, relates to the technical field of data processing, and can be used in the financial field or other technical fields. The method comprises the following steps: responding to an execution action of searching a target menu sequence by a user through a menu keyword, and obtaining a menu list to be selected corresponding to the menu keyword; calculating the similarity between character data in a list of menus to be selected and the menu keywords to obtain a first menu sequence which is similar to the menu keywords in terms of semantics; and generating the target menu sequence according to a pre-obtained second menu sequence which corresponds to the user and contains historical click rate data and the first menu sequence. The device executes the method. According to the menu data acquisition method and device provided by the embodiment of the invention, the menu data required by the user can be quickly and accurately searched. 本发明提供一种菜单数据获取方法及装置，涉及数据