Method for obtaining optimal promotion strategy by combining distributed computing power and consumer lifelong value

The invention discloses a method for obtaining an optimal promotion strategy by combining distributed computing power and consumer lifelong value, and the method comprises the steps: collecting the consumption behavior data of consumers in a time period, the consumer behavior data comprising the pur...

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Hauptverfasser: ZHU ZHONGKUI, OH HAN-SEOK, ZHAI WENJUN, MA WENQI, LI BO
Format: Patent
Sprache:chi ; eng
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Zusammenfassung:The invention discloses a method for obtaining an optimal promotion strategy by combining distributed computing power and consumer lifelong value, and the method comprises the steps: collecting the consumption behavior data of consumers in a time period, the consumer behavior data comprising the purchase behaviors of the consumers for each promotion strategy; constructing a consumer lifelong value prediction model; deploying a consumer lifelong value prediction model on the computing power node of each local edge point in the distributed network, and constructing a computing power modeling model; distributing the collected consumption behavior data to a consumer lifelong value prediction model according to a computing power modeling model, and predicting the consumer lifelong value; and aiming at each promotion strategy, taking the promotion strategy corresponding to the maximum lifetime value of the consumer as the optimal promotion strategy. According to the method, the lifelong value prediction of the cons