Viewing data analysis method and electronic equipment

The invention relates to a viewing data analysis method and electronic equipment. The audience rating data analysis method comprises the following steps: acquiring a plurality of audience rating data; for each piece of viewing data, the viewing data is disassembled to obtain three-dimensional decomposed data of the viewing data, and the three-dimensional decomposed data comprises a user identifier, a viewing channel and a viewing moment; establishing a graphical three-dimensional data model according to the three-dimensional decomposition data of the multiple pieces of viewing data; receiving input of a user; in response to the input, generating and displaying a target data slice according to the three-dimensional data model; analyzing the target data slice to obtain target information; wherein the target information comprises at least one of preference information of the user for viewing channels, preference information of the user for viewing moments, user group distribution information of the viewing chann