Video display control method and device, equipment, medium and product

The invention relates to a video display control method and device, equipment, a medium and a product, and the method comprises the steps: obtaining a live video stream which comprises a plurality of image frames and target quality indexes thereof; determining an interface type corresponding to the scaling operation of the image frame according to the coding resolution of the image frame and the corresponding target quality index, wherein the interface type is a hardware interface type or a software interface type; and calling a scaling interface corresponding to the interface type to carry out scaling operation on the image frame, and then rendering and displaying the image frame in a video playing window of a live broadcast room interface. According to the application, the target quality index of the image frame given when the live video stream is pushed is taken as a standard, and the corresponding zoom interface is determined based on the target quality index to implement the zoom operation on the image f