Retail system user behavior analysis method and system based on intelligent analysis

The invention discloses a retail system user behavior analysis method and system based on intelligent analysis, and belongs to the technical field of behavior data analysis, and the method comprises data collection, behavior analysis and marketing strategy, the data collection comprises online consumer behavior data collection and offline consumer behavior data collection, the online consumer behavior data collection is that a consumer uses an applet to collect user consumption information, and the offline consumer behavior data collection comprises consumer behavior information collection and/or commodity autonomous selection terminal data collection when a goods shelf selects and purchases goods; collected online and offline consumer behavior data are uploaded to a data processing center for behavior analysis, and a shelf and commodity placement scheme, a commodity feeding and returning guidance scheme and a preferential sales promotion strategy are formulated according to the behavior analysis. According t