Vehicle exterior display device

The present invention provides a vehicle exterior display device capable of performing a targeted display on a partner who wants to transmit, and transmitting beneficial information to the partner, according to a positional relationship between a vehicle and a pedestrian. A vehicle exterior display device is provided with: a host vehicle position information acquisition unit that acquires position information of a host vehicle; a crosswalk position information acquisition unit that acquires position information of a crosswalk; a surroundings information detection unit that detects pedestrians in the surroundings of the host vehicle; a display unit that has a display region that can be visually recognized from outside the host vehicle, and that can change the relative position between the display region and the host vehicle; and a display control unit that changes the display information displayed by the display unit and the display area in which the display information is displayed on the basis of the positio