User marketing strategy construction method and device, equipment, medium and program product

The invention provides a user marketing strategy construction method which can be applied to the technical field of artificial intelligence. The method comprises the following steps: providing a user marketing strategy construction method, which comprises the following steps: obtaining user transaction data; constructing a user portrait index system based on the user transaction data, wherein the user portrait index system is used for representing the transaction condition and transaction capability of the user in a preset time range; an improved user grouping model is established based on the user portrait index system, the improved user grouping model is established based on an RFM model, the improved user grouping model comprises a plurality of comprehensive indexes, and each comprehensive index comprises the same or different numbers of subdivision indexes; dividing user groups based on the improved user grouping model; and constructing a user classification operation strategy based on a user group divisi