Liquid crystal display assembly and display device

The invention provides a liquid crystal display assembly and a display device. The liquid crystal display assembly comprises a liquid crystal screen and an electric heating film. The liquid crystal screen is provided with a display surface and a heating surface, the display surface and the heating surface are oppositely arranged, the electric heating film is arranged on the heating surface, and the electric heating film is used for heating after being electrified and stopping heating after heating to a temperature higher than or equal to a preset temperature. The electric heating film is arranged on the back face of the liquid crystal screen, the electric heating film emits heat after being powered on, the liquid crystal screen can be rapidly heated to the normal working temperature in the low-temperature environment so that the liquid crystal screen can be rapidly started and normally work, heating is stopped when the electric heating film emits heat to be larger than or equal to the preset temperature, and