Visual color compensation method and device and computer readable storage medium

The invention discloses a visual color compensation method and device and a computer readable storage medium. The visual color compensation method comprises the steps that the actual first color value of a target color code is collected; the first color value is compared with a second color value to obtain a color compensation value, and the second color value is a visual impression value of the target color code watched by human eyes; and performing color compensation on a display area of the head-mounted equipment based on the color compensation value. The method comprises the following steps: comparing an actual color value with a sensory color value of a user to obtain a color compensation value corresponding to the user, performing color compensation on display of the head-mounted equipment based on the color compensation value, and repeatedly calculating the color compensation value, so that a display area of the head-mounted equipment can iteratively perform color compensation on human eyes of the user