IDENTIFICATION AND MANAGEMENT OF CONTENT ADVERTISES OF THE SAME TO IMPROVE
Generating congeneric contention scores for paid advertisements in a search engine result page (SERP) by: collecting keywords related to advertisers; defining a rule to calculate a congeneric contention score for the advertisement relative to the corresponding unpaid list, wherein the congeneric con...
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| creator | HORSWORTH, JOHN LEBARON MATT |
| description | Generating congeneric contention scores for paid advertisements in a search engine result page (SERP) by: collecting keywords related to advertisers; defining a rule to calculate a congeneric contention score for the advertisement relative to the corresponding unpaid list, wherein the congeneric contention score estimates a reduction in the revenue of the advertiser due to the presence of the advertisement in the same SERP as the corresponding list; providing the keyword to a search engine; receiving the SERP from the search engine; determining a location of a first advertisement placed by an advertiser from one or more advertisements in the SERP; determining a position corresponding to the unpaid list from a plurality of unpaid lists in the SERP; and applying a rule to the advertisement and to the corresponding unpaid list to obtain a congeneric contention score for the advertisement.
通过下述项为搜索引擎结果页面(SERP)中的付费广告生成同类相争分数：收集与广告商相关的关键字；定义对广告相对于对应未付费列表计算同类相争分数的规则，其中同类相争分数估计由于广告出现在与对应列表相同的SERP中而导致的对广告商的收益的减少；将关键字提 |
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通过下述项为搜索引擎结果页面(SERP)中的付费广告生成同类相争分数：收集与广告商相关的关键字；定义对广告相对于对应未付费列表计算同类相争分数的规则，其中同类相争分数估计由于广告出现在与对应列表相同的SERP中而导致的对广告商的收益的减少；将关键字提</description><language>chi ; eng</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2023</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20230331&DB=EPODOC&CC=CN&NR=115885304A$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,780,885,25564,76547</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20230331&DB=EPODOC&CC=CN&NR=115885304A$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>HORSWORTH, JOHN</creatorcontrib><creatorcontrib>LEBARON MATT</creatorcontrib><title>IDENTIFICATION AND MANAGEMENT OF CONTENT ADVERTISES OF THE SAME TO IMPROVE</title><description>Generating congeneric contention scores for paid advertisements in a search engine result page (SERP) by: collecting keywords related to advertisers; defining a rule to calculate a congeneric contention score for the advertisement relative to the corresponding unpaid list, wherein the congeneric contention score estimates a reduction in the revenue of the advertiser due to the presence of the advertisement in the same SERP as the corresponding list; providing the keyword to a search engine; receiving the SERP from the search engine; determining a location of a first advertisement placed by an advertiser from one or more advertisements in the SERP; determining a position corresponding to the unpaid list from a plurality of unpaid lists in the SERP; and applying a rule to the advertisement and to the corresponding unpaid list to obtain a congeneric contention score for the advertisement.
通过下述项为搜索引擎结果页面(SERP)中的付费广告生成同类相争分数：收集与广告商相关的关键字；定义对广告相对于对应未付费列表计算同类相争分数的规则，其中同类相争分数估计由于广告出现在与对应列表相同的SERP中而导致的对广告商的收益的减少；将关键字提</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2023</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZPDydHH1C_F083R2DPH091Nw9HNR8HX0c3R39QWKK_i7KTj7-4WAmI4uYa5BIZ7BrsEg0RAPV4VgR19XhRB_BU_fgCD_MFceBta0xJziVF4ozc2g6OYa4uyhm1qQH59aXJCYnJqXWhLv7GdoaGphYWpsYOJoTIwaAEuwLTw</recordid><startdate>20230331</startdate><enddate>20230331</enddate><creator>HORSWORTH, JOHN</creator><creator>LEBARON MATT</creator><scope>EVB</scope></search><sort><creationdate>20230331</creationdate><title>IDENTIFICATION AND MANAGEMENT OF CONTENT ADVERTISES OF THE SAME TO IMPROVE</title><author>HORSWORTH, JOHN ; LEBARON MATT</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_CN115885304A3</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>chi ; eng</language><creationdate>2023</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>HORSWORTH, JOHN</creatorcontrib><creatorcontrib>LEBARON MATT</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>HORSWORTH, JOHN</au><au>LEBARON MATT</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>IDENTIFICATION AND MANAGEMENT OF CONTENT ADVERTISES OF THE SAME TO IMPROVE</title><date>2023-03-31</date><risdate>2023</risdate><abstract>Generating congeneric contention scores for paid advertisements in a search engine result page (SERP) by: collecting keywords related to advertisers; defining a rule to calculate a congeneric contention score for the advertisement relative to the corresponding unpaid list, wherein the congeneric contention score estimates a reduction in the revenue of the advertiser due to the presence of the advertisement in the same SERP as the corresponding list; providing the keyword to a search engine; receiving the SERP from the search engine; determining a location of a first advertisement placed by an advertiser from one or more advertisements in the SERP; determining a position corresponding to the unpaid list from a plurality of unpaid lists in the SERP; and applying a rule to the advertisement and to the corresponding unpaid list to obtain a congeneric contention score for the advertisement.
通过下述项为搜索引擎结果页面(SERP)中的付费广告生成同类相争分数：收集与广告商相关的关键字；定义对广告相对于对应未付费列表计算同类相争分数的规则，其中同类相争分数估计由于广告出现在与对应列表相同的SERP中而导致的对广告商的收益的减少；将关键字提</abstract><oa>free_for_read</oa></addata></record> |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | IDENTIFICATION AND MANAGEMENT OF CONTENT ADVERTISES OF THE SAME TO IMPROVE |
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