IDENTIFICATION AND MANAGEMENT OF CONTENT ADVERTISES OF THE SAME TO IMPROVE

Generating congeneric contention scores for paid advertisements in a search engine result page (SERP) by: collecting keywords related to advertisers; defining a rule to calculate a congeneric contention score for the advertisement relative to the corresponding unpaid list, wherein the congeneric contention score estimates a reduction in the revenue of the advertiser due to the presence of the advertisement in the same SERP as the corresponding list; providing the keyword to a search engine; receiving the SERP from the search engine; determining a location of a first advertisement placed by an advertiser from one or more advertisements in the SERP; determining a position corresponding to the unpaid list from a plurality of unpaid lists in the SERP; and applying a rule to the advertisement and to the corresponding unpaid list to obtain a congeneric contention score for the advertisement. 通过下述项为搜索引擎结果页面(SERP)中的付费广告生成同类相争分数：收集与广告商相关的关键字；定义对广告相对于对应未付费列表计算同类相争分数的规则，其中同类相争分数估计由于广告出现在与对应列表相同的SERP中而导致的对广告商的收益的减少；将关键字提