Payment mode recommendation method and device, equipment, storage medium and program product

The invention provides a payment mode recommendation method and device, computer equipment and a storage medium, and the method comprises the steps: obtaining the user attribute information of a passenger end corresponding to a driver end in response to a fee payment request sent by the driver end; and based on the user attribute information, determining a target payment mode matched with the passenger side, and sending payment mode information corresponding to the target payment mode to the driver side, so that the first payment page is used for guiding the passenger side to complete a fee payment operation corresponding to the fee payment request according to the target payment mode. According to the embodiment of the invention, the target payment mode matched with the user attribute information is automatically recommended to the passenger by utilizing the user attribute information, the communication time between a driver and the passenger can be shortened, the working efficiency of the driver is improved