Wholesale and zero-sale integrated marketing volume price optimization method and system

The invention discloses a wholesale and zero integrated marketing quantity price optimization method and system, and belongs to the technical field of data statistical analysis, and the method comprises the following steps: analyzing the market competition characteristics of a specific region, and selecting a suitable market competition model; related factors influencing the quantity and the price of a specific company are researched, and a simultaneous equation set model is established to find the quantitative relation between the quantity and the price and each factor and the relation between the quantity and the price; establishing a prediction model for related variables which remarkably influence the quantity and the price in the simultaneous equation set model; and designing an objective function, determining constraint conditions, and solving an optimal quantity price by using mathematical programming. The invention also discloses a wholesale and zero integrated marketing volume price optimization syst