Individual insurance intelligent marketing system and method

The invention belongs to the technical field of Internet, and discloses an individual insurance intelligent marketing system and method, and the system comprises a client network behavior analysis unit, a seat call analysis unit, a client information management unit, and an intelligent recommendation unit. The client network behavior analysis unit analyzes network behaviors of clients on a business website and generates liveness, content preference and product preference labels; the seat call analysis unit analyzes the call between the seat and the customer to generate emotion and product preference labels of the customer; the customer information management unit sorts and analyzes the customer labels and generates product preference labels of the customers; and the intelligent recommendation unit screens proper products and pushes the products to the seats. By analyzing the network behavior and the call record of the customer, the basic information and the product preference of the customer are obtained, so