Marketing object determination method and device

The invention provides a marketing object determination method and device. The method comprises the steps that based on a marketing object data set and according to a decision tree algorithm maximizing a specific target value, multiple decision trees are generated, and one decision tree corresponds to one marketing object screening rule generated by marketing object feature combination; marketing object screening rules corresponding to the decision trees are extracted, and a marketing object screening rule set is formed; and screening the marketing object data set based on the marketing object screening rule set to determine target marketing objects meeting all screening rules in the marketing object screening rule set. According to the method and the device, the problem that the existing gain model based on the decision tree cannot accurately select the target marketing object is solved, and the effect of avoiding the waste of marketing resources is achieved. 本发明提供了一种营销对象的确定方法及装置。该方法包括：基于营销对象数据集并根据极大化特定目标值的决