Advertisement pricing method and device, equipment and storage medium

The invention discloses an advertisement pricing method and device, equipment and a storage medium, and belongs to the technical field of advertisement putting. The method comprises the following steps: acquiring putting information of an advertisement to be put; predicting the attention rate of the advertisement based on the putting information of the advertisement; and determining the putting cost of the advertisement based on the attention rate of the advertisement. When the to-be-delivered advertisement is priced, not only can the deployment cost of the playing device and the playing time length of the to-be-delivered advertisement be referred to, but also the predicted attention rate of the to-be-delivered advertisement can be referred to, and the playing cost of the to-be-delivered advertisement can be determined. Therefore, the pricing form of the to-be-delivered advertisement is effectively enriched. 本申请公开了一种广告的定价方法、装置、设备及存储介质，属于广告投放技术领域。该方法包括：获取待投放的广告的投放信息；基于所述广告的投放信息，预测所述广告的关注率；基于所述广告的关注率，确定所述广告的投放成