Data processing method and device, electronic equipment and storage medium

The invention provides a data processing method and device, electronic equipment and a storage medium, and the method comprises the steps: inputting first behavior data into a forward evaluation model, determining a first evaluation score used for the forward evaluation of a recommendation effect, and inputting second behavior data into a reverse evaluation model, determining a second evaluation score used for reversely evaluating the recommendation effect; and determining a final evaluation score based on the first evaluation score and the second evaluation score. The recommendation effect is evaluated in combination with the first evaluation score of the forward evaluation and the second evaluation score of the reverse evaluation, the evaluation is more comprehensive, and the overall evaluation performance is better. 本公开提供了一种数据处理方法、装置、电子设备及存储介质，其中，该方法包括：将第一行为数据输入正向评估模型，确定用于正向评估推荐效果的第一评估分值，以及将第二行为数据输入反向评估模型，确定用于反向评估推荐效果的第二评估分值；基于第一评估分值与第二评估分值，确定最终评估分值。本公开结合正向评估的第一评估分值及反向评估的第二评估分值对推荐效果进行评估，评估更为全面，整体的评估性能更佳。