User operation method and device, electronic equipment and storage medium

The embodiment of the invention discloses a user operation method and device, electronic equipment and a storage medium. According to the embodiment of the invention, user data can be acquired, wherein the user data comprises asset data, behavior data, qualification data and purchase data; determining an asset score, a behavior score, a qualification score and a purchase power score of the user based on the asset data, the behavior data, the qualification data and the purchase data; performing comprehensive evaluation based on the asset score, the behavior score, the qualification score and the purchasing power score of the user to obtain a total value score of the user; based on the total value score, a value interval where the user is located is determined, the value interval comprises four large intervals, each large interval comprises five small intervals, and the four large intervals comprise a high asset active interval, an active transaction interval, an active non-transaction interval and a peripheral