Object recommendation method and device, medium and electronic equipment

The invention relates to an object recommendation method and device, a medium and electronic equipment. The method comprises the steps that at least one candidate object to be recommended to a target user is acquired; determining an initial bid of each candidate object, wherein the initial bid is a resource required to be consumed for exposing the candidate object; determining a preference estimation value of each candidate object, wherein the preference estimation value is used for reflecting the preference degree of the target user to the candidate object; for each candidate object, adjusting the initial bid of the candidate object according to a preference estimated value of the candidate object to obtain a target bid; according to the target bid of each candidate object, a target object recommended to the target user is determined from at least one candidate object, and the object recommendation accuracy can be improved. 本公开涉及一种对象推荐方法、装置、介质以及电子设备，所述方法包括：获取待推荐给目标用户的至少一个候选对象；确定每一所述候选对象的初始出价，所述初始出价为曝光所述候选对象需