Entity word recommendation method, related device, equipment and storage medium

The invention discloses an entity word recommendation method implemented based on an artificial intelligence technology, comprising: displaying a first page, the first page providing a page jump control; in response to a first trigger operation of the target user on the page jump control, a second page is displayed, at least one recommended entity word is highlighted on the second page, and the at least one recommended entity word is determined according to user feature data of the target user; the user feature data of the target user comprises at least one of user behavior data, user portrait data, user relation data and user interest data. The invention further provides a related device, equipment and a storage medium. Due to the fact that the user feature data of different users and the to-be-recommended entity word set have differences and diversity, the entity word recommendation effect of thousands of people and thousands of faces can be achieved, and the requirement for personalized recommendation of e