Advertisement delivery group determination method and device, storage medium and computing equipment

The embodiment of the invention provides an advertisement putting group determination method and device, a storage medium and computing equipment. The method comprises the following steps: acquiring historical advertisement materials of an advertiser, and extracting text information from the historical advertisement materials; extracting a first preset number of subject terms from the text information, displaying the first preset number of subject terms for the advertiser to select, and taking the subject terms selected by the advertiser as keywords; obtaining at least two pieces of category data in the advertisement putting system; calculating the similarity between each keyword and at least one category word in each category data, and calculating a recommendation score corresponding to the category data; and taking different category data as labels of different advertisement putting groups, and determining a target advertisement putting group according to recommendation scores corresponding to at least two