Gift selling and giving management system and application thereof

The invention relates to a gift selling and giving management system and application thereof. The system comprises a front-end interface and a background management end. The background management end is provided with a gift shelf, and the front-end interface displays gift details corresponding to the gift shelf; a front-end interface matched with gift details displays other modules, and a background management end matched with other modules is provided with interfaces of other modules; the method is particularly applied to an ordering state, a guide assembly is arranged on an ordering interface, gifts are recommended to users, and purchasing and giving channels are provided. According to the invention, gift selling presentation can be combined in other modules, such as the most core page in a code scanning ordering scene, gifts are mapped according to social attributes in an actual dining scene, supply and marketing of the gifts are fused with an ordering scene, social attribute addition in immersive ordering