Propaganda creativity evaluation method and device and computer readable storage medium

The embodiment of the invention relates to the technical field of internet advertisement, and discloses a method and a device for evaluating propaganda creativity and a computer readable storage medium, and the method comprises the following steps: obtaining user behavior data after the propaganda creativity is exposed on at least one platform, the user behavior data comprises at least one of a click rate, a capital retention rate and a payment rate; and based on the user behavior data, determining an evaluation score of the propaganda creativity. By applying the technical scheme of the invention, the monitoring of the propaganda originality is improved, and the evaluation of the propaganda originality is realized. 本发明实施例涉及互联网广告技术领域，公开了一种宣传创意的评价方法、装置及计算机可读存储介质，该方法包括：获取宣传创意在至少一个平台曝光后的用户行为数据，其中，所述用户行为数据包括点击率以及留资率和付订率中的至少一种；基于所述用户行为数据，确定所述宣传创意的评价得分。应用本发明的技术方案，提高对宣传创意的监测，实现对宣传创意的评价。