Information pushing method and device, storage medium and electronic equipment

The invention relates to the technical field of computers, in particular to an information pushing method, an information pushing device, a storage medium and electronic equipment. The information pushing method comprises the following steps: acquiring pre-configured pushing strategy information, and analyzing the pushing strategy information to obtain a target user tag; wherein the target user tag comprises a screening tag and/or a copywriting tag; determining a label value corresponding to the target user label according to a label type; wherein the label type comprises an offline label and a real-time label; when the target user tag comprises a screening tag, determining a target user based on a tag value corresponding to the screening tag, and when the target user tag comprises a copywriting tag, determining target copywriting information based on a tag value corresponding to the copywriting tag; and pushing according to the target user and/or the target copywriting information. According to the informati