Data matching processing method and device

The invention discloses a data matching processing method and device, and relates to the technical field of big data, and the method comprises the steps: obtaining preference data of a target user, and the preference data comprises the preference data of a text dimension and the preference data of a...

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1. Verfasser:	JIN SONGBO
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING HANDLING RECORD CARRIERS IMAGE DATA PROCESSING OR GENERATION, IN GENERAL PHYSICS PRESENTATION OF DATA RECOGNITION OF DATA RECORD CARRIERS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The invention discloses a data matching processing method and device, and relates to the technical field of big data, and the method comprises the steps: obtaining preference data of a target user, and the preference data comprises the preference data of a text dimension and the preference data of an image dimension; uniformly converting the preference data of the text dimension and the preference data of the image dimension into target vectors; and inputting the target vector into a pre-established matching model to obtain a push result, the pre-established matching model being obtained based on joint training of text dimension data and image dimension data in historical data in a target platform. According to the scheme, the preference data of the text dimension and the preference data of the image dimension in the preference data of the target user are subjected to centralized matching processing, so that the problem of relatively low accuracy caused by matching processing only through the text data can be