Json serialization method and system for marketing component

The invention relates to a json serialization method and system for a marketing component, and the method comprises the steps: analyzing the frame features of the marketing component in a marketing component file package, then splitting the marketing component into a plurality of basic component elements according to the frame features of the marketing component, converting each basic component element into a key value pair, writing the key value pair into a json character string, and storing the key value pair into a database; serialization results of various different marketing components are borne ingeniously through a json character string. Besides, by creating a key value pair including a storage path of the unstructured data and writing the key value pair into a json character string, the method can process any type of unstructured data, the superior performance processing and analysis capability of json can be exerted, meanwhile, a cross-regional distribution data processing scheme is provided, the mar