Active area determination method and device, computer equipment and storage medium

The embodiment of the invention discloses an active area determination method and device, computer equipment and a storage medium. The active area determination method comprises the steps that positioning data reported by an application program and the acquisition time of the positioning data are acquired; determining a time period to which the positioning data belongs according to the acquisition time; analyzing the positioning data to obtain an area where the user is located; classifying the positioning data to a preset user position group based on the area and the time period; and inputting the user position groups into a preset model to obtain an active area of the user. The active area of the user is output through the preset model, and the positioning accuracy of the geographic area where the user is located is improved. And meanwhile, the obtained active area of the user effectively retains the information amount of the positioning data, so that the active positions of the user in different areas and d