LIQUID EJECTING APPARATUS

Provided is a liquid ejecting apparatus capable of coping with a user's requirement of printing speed more preferentially than image quality. The liquid ejecting apparatus includes: a first shift register in which a first region capable of holding data of a first data size, a second region capable of holding data of a second data size, and a third region capable of holding data of a third data size are contiguous; a plurality of ejection units capable of ejecting liquid droplets on the basis of the head control data; and a first wiring that transfers head control data to the first shift register, the liquid ejecting apparatus being operable in a first printing mode in which printing is performed in a first gradation number and a second printing mode in which printing is performed in a second gradation number lower than the first gradation number based on the head control data, the first printing mode being configured to perform printing in the first gradation number, and the second printing mode being configu