Information pushing method and device, electronic equipment and computer readable medium

The invention discloses an information pushing method and device, electronic equipment and a computer readable medium, and relates to the technical field of big data analysis and mining. The method comprises the following steps: classifying labels of transaction subjects so as to construct label systems of the transaction subjects; obtaining source data corresponding to the tag system, extracting high-level features and low-level features of the source data and the tag system, performing feature fusion on the high-level features and the low-level features to obtain fused features, and constructing user portraits of the transaction subjects based on the fused features; and performing similarity matching on the user portraits and the candidate push information to determine target push information corresponding to the user portraits from the candidate push information, and pushing the target push information to the transaction subjects corresponding to the corresponding user portraits. The technical problems tha