Message issuing method and device, electronic equipment and storage medium

The invention discloses a message issuing method and device, electronic equipment and a storage medium, belongs to the field of message processing, and solves the problem that a message issuing platform in the related technology enables the message issuing efficiency and accuracy to be low. The method comprises the steps that a message sending scene corresponding to a target downlink message is determined, and the message sending scene comprises a message group sending scene, a message interaction sending scene or a message triggering sending scene; determining a message channel corresponding to the message sending scene; the target downlink message is sent to a terminal through the message channel, and the message channel comprises a group sending type message channel corresponding to the message group sending scene, an interaction type message channel corresponding to the message interaction sending scene or a triggering type message channel corresponding to the message triggering sending scene. 本申请公开了一种消息的