Block chain-based content pushing method and apparatus, and electronic device

The embodiment of the invention discloses a content pushing method and device based on a block chain and electronic equipment, and is used for solving the problem that in the prior art, when contents such as audio and video are pushed to a user, the contents pushed to the user and the contents historically watched by the user have certain repeatability. The method comprises the following steps: receiving a content pushing request of a terminal user; adding the content pushing request into a task queue to be distributed, the content pushing nodes in the block chain system access the characteristics of the data based on the characteristics of the attribute information corresponding to the identification of the terminal user, the characteristics of the historical content access data, the characteristics of the to-be-pushed data locally stored in the nodes and the characteristics of the attribute information of the historically pushed terminal user; determining a return reward of the content push request; determi