Customer intimacy judgment method and device, equipment, medium and program product

The invention discloses a customer intimacy judgment method and device, equipment, a medium and a program product. The method comprises the following steps: acquiring transaction data of a customer; wherein the transaction data comprises a customer transaction pair watch and a core financial event t...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: XIE LINGYAN, ZHANG JINGJING
Format: Patent
Sprache:chi ; eng
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Beschreibung
Zusammenfassung:The invention discloses a customer intimacy judgment method and device, equipment, a medium and a program product. The method comprises the following steps: acquiring transaction data of a customer; wherein the transaction data comprises a customer transaction pair watch and a core financial event table; based on a graph algorithm, constructing a network graph according to the transaction data; performing community identification according to the network atlas by adopting a community discovery algorithm to obtain a customer group network structure; constructing a community intimacy index according to the community characteristics of the customer group network structure to obtain the community intimacy; measuring the intimacy index of the customers in the community to obtain the intimacy of the customers in the community; and obtaining the customer intimacy according to the community intimacy and the customer intimacy in the community. Compared with the prior art, the embodiment of the invention improves the a