Keyword determination method and device, equipment, storage medium and program product

The invention discloses a keyword determination method and device, equipment, a storage medium and a program product, and the method comprises the steps: determining a plurality of candidate keywords of a recommendation subject according to the basic information of a target customer, the target customer being a customer who receives the released content of the recommendation subject; according to the recommendation main body and the service association information of the target customer, determining a characteristic value of each candidate keyword; and according to the feature value, determining a target keyword of the to-be-put content of the recommendation main body from the plurality of candidate keywords. According to the method, the keyword of the to-be-delivered content (such as the search advertisement) is determined from the client side information, so that the quality of the keyword is optimized, and the cost and the popularization effect are both considered. 本发明公开了一种关键词确定方法、装置、设备、存储介质及程序产品，所述方法包括：根据