Product recommendation method and device and electronic equipment

The invention discloses a product recommendation method and apparatus, and an electronic device. The method comprises the steps of obtaining a product order and historical data of a seller; obtaining a first sales feature matrix of the product, a second sales feature matrix of the seller, a first multi-view feature matrix of the product and a second multi-view feature matrix of the seller based on the historical data; connecting the first sales feature matrix with the first multi-view feature matrix to obtain a product overall feature matrix, and connecting the second sales feature matrix with the second multi-view feature matrix to obtain a seller overall feature matrix; and calculating a preference matrix and a demand matrix based on the product overall feature matrix and the seller overall feature matrix, and generating a product recommendation scheme. According to the method, the historical data is analyzed and processed to know the requirements of each seller for the product, so that a more accurate reco