Financial product recommendation method and device and computer equipment

The invention relates to a financial product recommendation method and device, computer equipment, a computer readable storage medium and a computer program product. The method comprises the steps of obtaining an on-sale product set and a reference product; dividing the on-sale product set according to the product attributes to obtain a plurality of sub-product sets; determining a target sub-product set matched with the reference product, and determining the similarity between other sub-product sets and the target sub-product set according to the conditional probability between the other sub-product sets and the target sub-product set; constructing a candidate recommendation set according to the target sub-product set and the similar sub-product set of which the similarity with the target sub-product set is greater than a threshold value; and determining a recommended financial product of the target user from the candidate recommendation set according to a preset recommendation condition. According to the met