Resource pushing method and device

The invention discloses a resource pushing method and device. The method comprises the following steps: acquiring resources allocated by a bank for a first type of accounts in a bank stock account set; account information of a second type of accounts is obtained, and the second type of accounts are accounts receiving resources shared by the first type of accounts; comparing the account information of the second type of accounts with account information in a bank stock account set to determine a target account; determining a second quantitative index of the target account for the plurality of alternative resources according to the first quantitative index of the target account for the used resources; and determining a target resource from the plurality of alternative resources according to the second quantitative indexes of the target account for the plurality of alternative resources, and pushing the target resource to the target account. The technical problem of low marketing efficiency caused by inaccurate