Special effect display method and device, equipment, storage medium and product

The embodiment of the invention provides a special effect display method and device, equipment, a storage medium and a product, and the method comprises the steps: obtaining a special effect triggering instruction which corresponds to a first image frame in streaming media content of a live broadcast space, and the special effect triggering instruction further corresponds to first special effect information; in response to the special effect triggering instruction, determining target special effect information according to the first special effect information and a target object in the first image frame; and sending the target special effect information to a first client device associated with the live broadcast space, so that the first client device displays a special effect corresponding to the target special effect information. Therefore, a special effect fusion operation does not need to be carried out on terminal equipment of an anchor, and synthesis of the target special effect information and display o