Information pushing method and system based on big data

The invention relates to an information pushing method and system based on big data. The method comprises the following steps: obtaining commodity basic information and commodity promotion information to establish a commodity information database; historical operation information of a user is collec...

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Bibliographische Detailangaben
1. Verfasser:	LI AIJIAN
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The invention relates to an information pushing method and system based on big data. The method comprises the following steps: obtaining commodity basic information and commodity promotion information to establish a commodity information database; historical operation information of a user is collected, and analysis and integration are carried out to obtain a user-pushable commodity category label set; calculating a push score of each pushable commodity category label in the pushable commodity category label set of the user according to a preset formula to generate a push sorting table; according to the pushing sorting table, corresponding commodity information is matched for each pushable commodity category label in a commodity information database in sequence to generate a commodity information pushing table; and collecting user historical operation information in the database, analyzing to obtain an effective pushing time period, and pushing commodity information to the user according to the commodity info