Method and device for establishing global user tags based on power marketing data

The invention discloses a method and a device for establishing global user tags based on power marketing data. The method comprises the following steps: collecting context information; calculating context information features to form samples; quasi-real-time 96-point electricity consumption data, daily electricity consumption data and user file data of high-voltage users, low-voltage non-residents and low-voltage resident users on the electricity marketing side are collected; performing corresponding abnormal value and null value detection and removal methods on the off-line and quasi-real-time power utilization data to process the off-line and quasi-real-time power utilization data; the vacant quasi real-time and off-line data are complemented; designing a label system of global users; part of user tags are calculated, the accuracy of the tags is verified in the modes of field verification, mutual verification between samples and the like, and an iterative user tag algorithm is optimized; labeling global use