Universal communication interaction method and device for automatic marketing, electronic equipment and storage medium

The invention provides a general communication interaction method and device for automatic marketing, electronic equipment and a storage medium. The universal communication interaction method for automatic marketing comprises the steps that S1, target audiences of a marketing activity are acquired from a member pool based on a rule model and a purchase probability model of big data statistics, and the purchase probability model adopts a GBDT integration algorithm as a classifier and trains and evaluates a dichotomy model; s2, selecting a communication channel; and S3, using different communication strategies for different target audiences by using the commodity recommendation model. The CIE framework is a novel CIE framework integrating big data analysis and AI model prediction, and compared with a traditional CIE experience framework depending on BA and operation personnel, the CIE framework is more universal, structured, digitized, intelligent and expandable. 本发明提供了自动化营销的通用沟通互动方法、装置、电子设备及存储介质。自动化营销的通用沟通互动方法