Online donation behavior pattern analysis method and related equipment

The invention provides an online donation behavior pattern analysis method and related equipment. The method comprises the steps that a user set with the donation frequency larger than the preset frequency in an online donation platform and a donation record set corresponding to the user set are acquired, the donation record set comprises donation records corresponding to all users in the user set, and each donation record comprises multiple pieces of donation amount data; sorting all the donation amount data in the donation record of any user according to donation time to obtain initial donation amount sequence data; taking a predetermined number of donation amount data from the data as donation amount sequence data; determining a behavior characteristic index of the user based on the data; feature description data are obtained through reconstruction, and a behavior feature set is obtained based on the data; and carrying out clustering processing on the behavior feature set to obtain different donation behav