LIQUID EJECTING APPARATUS, METHOD FOR CONTROLLING LIQUID

The invention discloses a liquid ejecting apparatus, a control method thereof, and a storage medium. A recording system (1) is provided with a discharge unit (22), a punching unit (40), and a control unit (24). The ejection unit forms an image (G) by ejecting ink (Q) onto the sheet (P) conveyed by the conveyance unit (28). The punching unit forms a plurality of through holes (A) in the paper (P) from which the ink (Q) is ejected from the ejection unit (22). The control unit controls the ejection amount per unit area of the ink (Q) in the ejection unit (22) on the basis of the image data (DG). The control unit divides the region (S) into a first region (S1) not including the through-hole (A) and a second region (S2) including the through-hole (A), and controls the amount of ink (Q) discharged by the discharge unit (22) such that a second discharge amount (d2) per unit area when the image (G) is formed in the second region (S2) is less than a first discharge amount (d1) per unit area when the image (G) is forme